The Make-or-Break Decision for Phase 2 Success
Why This Matters More Than You Think
The brutal truth: You can have perfect facilitation skills, brilliant frameworks, and comprehensive prep work—but if you have the wrong people in the room, Phase 2 will fail.
The participant roster isn’t an administrative detail. It’s a strategic decision that determines:
- Whether you get honest conversations or political theater
- Whether insights lead to action or die in committees
- Whether solutions get implemented or languish
- Whether cross-functional patterns emerge or silos deepen
Getting this right is 60% of Phase 2 success.
The Core Principle: Diversity of Perspective, Unity of Purpose
You need people who:
- See different parts of the elephant (cross-functional perspectives)
- Have skin in the game (personally affected by problems)
- Can speak freely (psychological safety to be honest)
- Have implementation power (can actually make change happen)
- Will follow through (track record of execution)
This creates natural tension. Senior leaders have authority but may not know operational reality. Frontline staff know the problems but may lack political capital. You need both, calibrated carefully.
The Roster Framework: Three Tiers
Tier 1: Core Participants (8-12 people)
These people attend every session in Phase 2. They’re the working group.
Composition:
Senior Individual Contributors / Team Leads (50-60%)
- 5-7 people
- People who do the actual work daily
- Deep operational knowledge
- Credibility with their teams
- Not too junior to lack context
- Not too senior to be disconnected
Middle Managers (30-40%)
- 3-4 people
- Bridge between strategy and execution
- See both departmental and cross-functional issues
- Have authority to pilot solutions
- Can allocate resources for implementation
Executive Sponsor or Delegate (1 person)
- Decision-making authority
- Organizational legitimacy
- Can remove roadblocks
- Signals that this matters
Department Representation:
You need voices from:
- ✅ Operations (whoever touches core workflows)
- ✅ Finance (whoever deals with reporting/reconciliation)
- ✅ Customer-facing team (Sales, CS, Support—pick one or two)
- ✅ IT/Technology (whoever manages systems and data)
- ✅ Any department identified as a pain point nexus in your assessment
DO NOT include:
- ❌ Pure observers (everyone participates or doesn’t attend)
- ❌ Redundant roles from same department (one Finance person, not three)
- ❌ People who will dominate/derail (you know who they are from interviews)
- ❌ People with no implementation power whatsoever
Tier 2: Subject Matter Experts (3-5 people)
These people attend specific sessions where their expertise is needed.
Who they are:
- Technical specialists (database admin, integration architect)
- Compliance/legal (if regulatory issues surface)
- Vendor relationship managers (if third-party tools are involved)
- Power users of specific systems
- Process documentation owners
When to bring them in:
- Session 2 or 3, after core problems are identified
- For 60-90 minutes of specific discussion
- When you need technical feasibility input
- When you need to validate assumptions
Why not make them core participants?
- Keeps core group size manageable
- Doesn’t waste their time on irrelevant topics
- Brings fresh perspective mid-stream
- Signals “we’re getting serious” about specific problems
Tier 3: Stakeholder Observers (Variable)
These people don’t attend sessions but receive updates and provide input asynchronously.
Who they are:
- Department heads not directly involved
- Adjacent teams affected by potential changes
- Executive team members (beyond the sponsor)
- Change management / training teams
- Project management office
How they engage:
- Receive session summaries
- Provide written feedback
- Available for follow-up questions
- Participate in final presentation
Why this tier matters:
- Prevents surprise resistance later
- Gathers input without bloating sessions
- Builds broader organizational buy-in
- Identifies downstream impacts early
The Selection Process: How to Actually Choose
Step 1: Create Long List from Assessment (Days 1-2)
From your interviews, identify everyone who:
- Articulated specific, detailed problems
- Showed cross-functional awareness
- Demonstrated willingness to change
- Has respect of their peers
- Has been mentioned positively by others
You’ll have 20-30 candidates.
Step 2: Apply Selection Criteria (Day 3)
Score each candidate on:
Knowledge (1-5):
- How deeply do they understand operational reality?
- Do they know where things break?
- Can they articulate problems clearly?
Influence (1-5):
- Do their peers listen to them?
- Can they drive adoption in their team?
- Do they have credibility with leadership?
Availability (1-5):
- Can they commit 8-12 hours over 2 weeks?
- Are they about to go on leave/travel?
- Do they have urgent conflicting projects?
Collaboration (1-5):
- Do they work well across departments?
- Are they solutions-focused vs. blame-focused?
- Can they handle disagreement constructively?
Diversity Factor (1-5):
- Do they bring a unique perspective?
- Do they represent an underrepresented function?
- Do they balance the roster demographically?
Total score out of 25.
Anyone scoring 18+ is a strong candidate.
Step 3: Balance the Roster (Day 4)
Don’t just take the top 12 scorers. Balance for:
Functional Diversity:
- No department should have >30% of seats
- Every critical function must have voice
- Avoid clustering from friendly departments
Seniority Mix:
- Roughly 60% practitioners, 30% managers, 10% executive
- Too many senior = not grounded in reality
- Too many junior = lacks authority to implement
Personality Balance:
- Mix introverts and extroverts
- Mix creative thinkers and analytical thinkers
- Mix optimists and pragmatists
- Avoid: All alpha personalities or all passive personalities
Political Representation:
- Include at least one person from each “power center”
- Don’t stack with allies of one executive
- Represent different tenure levels (new hires + veterans)
Cognitive Diversity:
- Different problem-solving styles
- Different areas of expertise
- Different career paths (promoted from within vs. external hires)
Step 4: Validate with Executive Sponsor (Day 5)
Present your proposed roster with rationale:
“Here’s my recommended core group of 10 participants:
From Operations:
- Sarah Chen (Team Lead, Order Processing) – Deep knowledge of fulfillment workflows, mentioned by 4 people as go-to problem-solver, 8 years tenure
From Finance:
- Marcus Rodriguez (Senior Analyst) – Owns monthly reporting, articulated data fragmentation issues clearly, respected by both Finance and Operations
Ask the sponsor:
- “Who am I missing that would be critical?”
- “Are there political dynamics I’m not seeing?”
- “Anyone here who would clash destructively?”
- “Anyone who’ll be resentful if not included?”
Listen carefully. The sponsor knows landmines you don’t.
Step 5: Pre-Recruit Participants (Days 6-8)
Don’t just send calendar invites.
Call or meet each person individually:
“Hi [Name], I wanted to talk to you about the cross-functional problem analysis sessions we’re running.
Based on my conversations across the organization, you came up repeatedly as someone who really understands [specific area] and has credibility with your peers. I’d like you to be part of the core working group.
This is 3-4 sessions over two weeks, about 2-3 hours each. We’ll be identifying the biggest operational problems worth solving and deciding which ones to tackle first.
Your perspective on [specific issue they mentioned in interview] would be really valuable, and I think you’d get a lot out of hearing what other departments are dealing with too.
Can I count on you being there?”
Why this personal approach:
- ✅ Makes them feel valued (not randomly selected)
- ✅ Clarifies expectations upfront
- ✅ Gives them chance to voice concerns
- ✅ Builds commitment before first session
- ✅ Lets you gauge enthusiasm and adjust roster if needed
If someone declines or seems reluctant:
- Don’t force it. Reluctant participants poison the group.
- Ask: “Who from your team would be great for this?”
- Use their suggestion if credible.
Special Roster Situations: How to Handle Them
Situation 1: The Indispensable Person Who Can’t Commit Time
The problem: The one person who really needs to be there (e.g., the Oracle DBA who knows where all the data lives) can’t commit to 12 hours of sessions.
Solution options:
Option A: Make them a Tier 2 SME
- Attend only Session 3 for 90 minutes when technical deep-dive happens
- Pre-brief them on context before session
- Follow up with specific questions after
Option B: Shadow participation
- They review session notes asynchronously
- Provide written input between sessions
- Available for 15-minute check-ins
Option C: Delegate with backup
- They identify someone from their team who can attend
- They stay available for the delegate to consult
- They join final presentation
Don’t: Compromise the whole session schedule around one person. That signals their time is more valuable than everyone else’s.
Situation 2: The Toxic High-Performer
The problem: Someone who knows the domain deeply but is known for dominating conversations, dismissing others’ ideas, or creating conflict.
Decision framework:
Include them if:
- Their knowledge is truly irreplaceable
- You’re confident you can manage their behavior
- Excluding them would create worse political problems
- They’ve shown willingness to collaborate in the past
Exclude them if:
- Others have said they won’t speak up if that person is there
- They have pattern of derailing meetings
- Alternative people can provide 80% of the knowledge
- Psychological safety matters more than their expertise
If you include them:
- Set ground rules explicitly in Session 1
- Speak with them privately beforehand about your expectations
- Use facilitation techniques to manage dominance (timeboxing, round-robin)
- Be prepared to intervene directly if needed
If you exclude them:
- Make them a Tier 3 stakeholder observer
- Emphasize that you value their input via written feedback
- Brief them privately on why roster is sized this way
Situation 3: The Brand-New Employee
The problem: Someone just started 4 weeks ago. Fresh eyes might be valuable, but they lack context.
Decision:
Include them if:
- They came from a competitor or similar role elsewhere (they bring comparative perspective)
- The problems being discussed affect their onboarding experience
- Their “beginner’s mind” would highlight assumptions others miss
- They’re already asking great questions
Exclude them if:
- They’re still learning basic terminology
- They’d spend sessions catching up on context
- They don’t yet have credibility with the group
- It would overwhelm them during onboarding
Alternative: Make them a Tier 2 participant for one specific session where fresh perspective is most valuable (usually Session 1 or 2).
Situation 4: The Boss Who Wants to Attend
The problem: A department head or VP wants to be in the sessions, but their presence will make their reports clam up.
Solution:
Option A: Make them the executive sponsor representative (if appropriate)
- They attend but are clearly there to learn, not evaluate
- Set explicit ground rules: “No performance discussions, no defending current state, no shooting down ideas”
- They commit to listening 80%, talking 20%
Option B: Stakeholder observer (usually better)
- They receive detailed session summaries
- They provide input between sessions
- They join final presentation and decision-making
- Their reports can be honest without fear of consequences
Option C: Alternate attendance
- They attend Session 1 (scene-setting)
- They skip Sessions 2-3 (problem identification)
- They return for Session 4 (prioritization and solutions)
The conversation to have:
“I really value your perspective, and I want to make sure we get the most honest feedback possible. Sometimes when senior leaders are in the room, people are less candid about what’s broken—not because of you specifically, but just natural organizational dynamics.
What if you stayed closely involved by [Option B/C], and we make sure your input shapes the process without inadvertently creating a filter on what people share?”
Most reasonable executives appreciate this and agree.
Situation 5: The Remote vs. On-Site Mix
The problem: Your organization is hybrid. Some people are in HQ, some are remote. Sessions are harder to facilitate mixed.
Solutions:
Option A: All-remote sessions (recommended if >30% are remote)
- Levels playing field
- Better than hybrid where remote people feel second-class
- Use collaborative tools (Miro, MURAL, etc.)
- Record sessions for those who must be async
Option B: In-person with remote accommodation
- High-quality video setup (not laptop cameras)
- Remote participants on large screen, equal visibility
- Dedicated facilitator to monitor remote chat/questions
- Breakouts are also remote (everyone on laptops even in-person folks)
Option C: Regional clustering
- Run parallel sessions in different locations
- Synthesize insights centrally
- Only works if natural geographic team groupings exist
Don’t: Assume remote people can “just dial in” to an in-person session. They’ll be marginalized.
Situation 6: Union Environments or Hierarchical Cultures
The problem: Strict organizational hierarchies or union rules make mixing seniority levels fraught.
Adaptations:
Parallel groups:
- Frontline employees in Group A sessions
- Management in Group B sessions
- You synthesize across both
- Final joint session for shared prioritization
Structured representation:
- Union selects their representatives
- Management selects theirs
- Clear protocols about confidentiality and attribution
Cultural respect:
- Extra emphasis on psychological safety
- Clear ground rules about ideas not being attributed to individuals
- Anonymous input mechanisms (digital surveys between sessions)
Don’t fight the culture. Work within it.
The Roster Checklist: Pre-Session Validation
Before sending final invites, validate:
✅ Functional Coverage
- [ ] Every department touching the identified problems is represented
- [ ] No obvious blind spots (e.g., forgot about warehouse operations)
✅ Authority Mix
- [ ] At least one person who can approve budget expenditure
- [ ] At least one person who can allocate technical resources
- [ ] Mix of decision-makers and implementers
✅ Size
- [ ] Core group is 8-12 people (smaller if complex facilitation, larger if simple)
- [ ] Can fit in one room (or one Zoom) comfortably
- [ ] Small enough for real conversation, large enough for diversity
✅ Availability
- [ ] Everyone has confirmed they can attend all sessions
- [ ] Conflicts are minimal and manageable
- [ ] You have backup participants if someone drops out
✅ Psychological Safety
- [ ] No direct report/manager pairs in core group
- [ ] No recent interpersonal conflicts between participants
- [ ] Mix of personalities won’t create toxicity
- [ ] People feel safe disagreeing with each other
✅ Implementation Viability
- [ ] These people can actually make change happen
- [ ] They have credibility to bring their teams along
- [ ] Mix includes both ideation and execution mindsets
✅ Political Legitimacy
- [ ] Key stakeholders see their interests represented
- [ ] No major power centers feel excluded
- [ ] Executive sponsor endorses the roster
- [ ] You can defend every choice
✅ Cognitive Diversity
- [ ] Mix of analytical and creative thinkers
- [ ] Mix of optimists and skeptics
- [ ] Mix of detailed-oriented and big-picture people
- [ ] Mix of tenures, backgrounds, expertise areas
The Invitation: Setting Expectations
Don’t send this:
“You’re invited to Cross-Functional Workshop Sessions. Please accept the calendar invite.”
Send this:
Subject: Invitation to Join Cross-Functional Problem Analysis Working Group
Hi [Name],
Following up on our conversation, I’m confirming your participation in our cross-functional problem analysis sessions. Here’s what to expect:
What We’re Doing: We’re bringing together people from across [Company] who deeply understand our operations to identify and prioritize the biggest problems worth solving. This isn’t a theoretical exercise—we’re building a roadmap for real improvements.
Your Role: You were selected because of your expertise in [specific area] and your credibility across the organization. Your perspective on [specific issue from your interview] will be valuable, and I think you’ll find it eye-opening to hear what other departments are dealing with.
Time Commitment:
- Session 1: [Date/Time] – 2.5 hours – Problem identification
- Session 2: [Date/Time] – 3 hours – Deep-dive analysis
- Session 3: [Date/Time] – 2.5 hours – Cross-functional mapping
- Session 4: [Date/Time] – 2 hours – Prioritization and roadmap
Total: ~10 hours over 2 weeks
What We Need from You:
- Active participation in all four sessions (please block your calendar now)
- Honest perspective on what’s working and what’s broken
- Willingness to think beyond your department
- Commitment to follow through on prioritized solutions
Ground Rules:
- What’s shared in sessions stays confidential
- No ideas are stupid; all perspectives are valid
- We’re solving problems, not assigning blame
- Everyone participates; there are no observers
Preparation: Before Session 1, please think about:
- The 3 biggest time-wasters in your daily work
- One process that drives you crazy
- One thing that works really well that we should protect
Calendar invites are attached. Please accept and block this time as a high priority.
Looking forward to working with you,
[Your Name]Why this invitation works:
- ✅ Clarifies expectations upfront
- ✅ Makes them feel valued
- ✅ Sets psychological safety ground rules
- ✅ Requests specific prep (gets them thinking)
- ✅ Emphasizes commitment needed
- ✅ Positions this as important, not optional
Backup Plans: When the Roster Changes
Murphy’s Law applies: Someone will drop out, get sick, get pulled into a crisis, or quit the company.
Pre-Session Dropouts
If someone drops out before Session 1:
Immediate replacement (if time allows):
- Use your ranked candidate list from selection process
- Call next-best person with same functional role
- Brief them individually before Session 1
Absorb the gap (if replacement isn’t viable):
- Redistribute their perspective across remaining participants
- Make sure their function is still represented
- Potentially invite them as SME to specific later session
Don’t: Try to replace someone 24 hours before Session 1. Better to go ahead with 9 people than frantically recruit someone unprepared.
Mid-Process Dropouts
If someone drops out after Session 1 or 2:
Assess criticality:
- Can remaining participants cover their function?
- Were they contributing actively or quietly?
- Is their perspective irreplaceable?
If critical:
- Bring in replacement
- Give them all previous session notes
- Schedule 30-min pre-brief before their first session
- Other participants help them catch up in first 15 minutes
If not critical:
- Continue with smaller group
- Note the gap in synthesis
- Include them as Tier 3 stakeholder going forward
Don’t: Assume you can replay two sessions for a new person. Move forward with what you have.
The Nuclear Option: Postponement
If >30% of your core group becomes unavailable (crisis, all-hands emergency, etc.), postpone rather than push through with fragments.
Criteria for postponement:
- Lost functional diversity (e.g., all Finance people pulled)
- Lost decision-making authority (executive sponsor unavailable)
- Organizational crisis consuming everyone’s attention
- You can’t reschedule within 2 weeks
How to postpone:
- Communicate immediately and transparently
- Propose new dates within 2-3 weeks
- Use delay to do additional prep if needed
- Don’t let momentum die completely
Tier 2 SME Selection: When and Who
When to bring in SMEs:
Session 2 (typically): After core problems are identified, before deep solutions discussion
Who to invite depends on problem clusters:
If problems cluster around data/systems:
- Database administrators
- Integration architects
- Data analysts
- BI/reporting leads
If problems cluster around customer experience:
- Customer success managers
- Support team leads
- UX researchers
- Customer data analysts
If problems cluster around compliance/risk:
- Compliance officers
- Legal counsel
- Risk managers
- Audit leads
If problems cluster around process complexity:
- Lean/Six Sigma practitioners
- Process documentation owners
- Quality assurance leads
- Training managers
How to brief them:
2 days before their session:
“Hi [Name], we’ve identified [specific problem cluster] as a high-priority area in our cross-functional sessions. We need your technical expertise for about 90 minutes in Session [X].
Here’s the context: [2-paragraph summary of what’s been discussed]
Here are the specific questions we need your help with: 1. [Question] 2. [Question] 3. [Question]
You don’t need to prepare formal materials—just come ready to discuss feasibility, constraints, and options. The group will brief you on details in the first 15 minutes.”
During their session:
- First 10 min: Group briefs them on problem context
- Next 60 min: Facilitated Q&A and feasibility discussion
- Last 20 min: SME provides recommendations or identifies what more info is needed
After their session:
- Thank them
- Share relevant portions of final roadmap
- Keep them warm for potential implementation involvement
Common Roster Mistakes and How to Avoid Them
Mistake #1: Too Many Senior Leaders
What it looks like:
- Roster is 50%+ directors and above
- Frontline reality is missing
- Conversation stays abstract and strategic
- No one admits current processes are broken (because they designed them)
Fix:
- Cap senior leadership at 20% of roster
- Ensure 60%+ are practitioners who do the work daily
- If executive insists on being involved, make them Tier 3 observer
Mistake #2: One Department Dominates
What it looks like:
- 6 of 10 participants are from IT
- Other functions feel outnumbered
- Problems identified skew toward one perspective
- Cross-functional insights don’t emerge
Fix:
- No department should have >3 seats in a 10-person roster
- Force yourself to distribute evenly
- If one department genuinely has more stake, add session specifically for them
Mistake #3: All Friends or All Rivals
What it looks like: Scenario A (all friends):
- Roster is people who already lunch together
- Groupthink emerges
- Challenging questions don’t get asked
- Political diversity is missing
Scenario B (all rivals):
- Participants have history of conflict
- Sessions become blame sessions
- Defensive posturing instead of problem-solving
- You spend all time mediating
Fix:
- Mix people who know each other with people who don’t
- Include some productive tension, not destructive conflict
- Interview process should surface interpersonal dynamics
- When in doubt, ask sponsor about relationship dynamics
Mistake #4: The Token Junior Person
What it looks like:
- One very junior person among 9 seasoned managers
- They don’t speak up because they’re intimidated
- You hoped for “fresh perspective” but get silence
- They feel like they’re being auditioned rather than consulted
Fix:
- If including junior staff, include at least 2-3 so they’re not alone
- Brief them separately beforehand on your expectations
- Explicitly create space for them to contribute
- Or just don’t include anyone too junior to have developed perspective
Mistake #5: Optimizing for Convenience Over Quality
What it looks like:
- “Who’s available Thursday afternoon?”
- Picking people because they’re local/in office
- Filling seats with whoever’s calendar is open
- Avoiding “difficult” people who’d be valuable
Fix:
- Make the calendar work around the right people, not vice versa
- It’s worth 2 weeks of scheduling hell to get the right roster
- Remote participation is fine if that’s what it takes
- Difficult people with insights > easy people without
Mistake #6: No Implementation Authority
What it looks like:
- Everyone is an individual contributor
- No one can approve budget
- No one can allocate development resources
- Great ideas die in “we’d need approval for that”
Fix:
- Include at least 1-2 people with discretionary authority
- Or ensure executive sponsor attends key decisions
- Or pre-clear implementation authority with leadership
- Make sure someone in room can say “yes, we can do this”
Mistake #7: Treating It Like a Democracy
What it looks like:
- “Everyone who wants to participate can join!”
- 18 people in sessions
- Chaos
- Nothing gets done
Fix:
- This is curated, not open enrollment
- Set size limits and stick to them
- Create Tier 2 and 3 participation for others
- Be comfortable disappointing people who want in
The Ideal Roster: A Template
For a mid-size company (500-2000 employees):
Core Group (10 people):
- Operations Manager – Understands fulfillment/production workflows
- Senior Customer Success Rep – Voice of customer pain points
- Finance Analyst – Handles reporting and data reconciliation
- Sales Operations Coordinator – Manages CRM and sales workflow
- IT Systems Administrator – Knows technical infrastructure
- Product Manager (if applicable) – Understands feature requests and roadmap
- Warehouse/Logistics Lead (if applicable) – Ground-level operational reality
- Senior Analyst from Data/BI team – Data literacy and possibilities
- Middle Manager from largest department – Bridge to execution
- Director-level Executive Sponsor Delegate – Decision-making authority
Tier 2 SMEs (invited to specific sessions):
- Database Administrator
- Compliance Officer
- Training Manager
- Vendor Relationship Manager
- Process Documentation Lead
Tier 3 Stakeholders:
- All department heads
- CTO/CIO
- CFO
- VP Operations
- Change Management team
This roster gives you:
- ✅ Cross-functional perspectives
- ✅ Operational grounding
- ✅ Technical feasibility input
- ✅ Decision-making authority
- ✅ Implementation capability
- ✅ Manageable group size
- ✅ Broader stakeholder engagement
Final Validation Questions
Before finalizing roster, ask yourself:
Knowledge Test: “If I asked this group ‘where does [critical process] break down most often?’, would they collectively be able to answer with specificity?”
Authority Test: “If this group agrees on a solution that costs $50K, can anyone in the room approve it—or do we have a clear path to approval?”
Safety Test: “Is there anyone in this room whose presence would make others afraid to speak honestly?”
Diversity Test: “Do we have enough different perspectives that non-obvious insights will emerge?”
Implementation Test: “Can these people actually make change happen, or will we just be writing reports for someone else to execute?”
Chemistry Test: “Will these people work well together, or will we spend sessions managing dysfunction?”
Legitimacy Test: “When we present recommendations, will stakeholders say ‘but you didn’t include anyone from [X]’?”
If you can’t answer “yes” to all of these, revise the roster.
The Meta-Principle
The roster IS the intervention.
Bringing the right people into the same room to discuss shared problems—many for the first time—creates organizational learning independent of any specific solutions you ultimately implement.
Cross-functional empathy, shared context, relationship-building, and breaking down silos happens during the sessions themselves, regardless of outcomes.
So treat roster selection with the seriousness it deserves. It’s not just logistics. It’s strategic organizational development.
What specific roster scenarios are you worried about or want to explore? Geographic distribution? Union environments? Very small companies? Very large enterprises? Political minefields?